You’re exactly the same as everyone else

There was a time when things like the dollar menu & free shipping were great perks. That time is gone, and it’s time to start spending marketing dollars elsewhere.

Well, hopefully you are not. But lately I’ve heard a lot of others who are.

Playing 52 minutes of commercial-free music every hour is not a big deal. Neither is free shipping on orders over $75, the dollar menu, and $0 down and no payments for 18 months.

There was a time when they were great perks. But now that everyone offers it, it’s no longer special.

You should still continue to offer it. But maybe you want to spend your marketing dollars on something that’s actually remarkable – something worth talking about.

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